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Haystak Digital Marketing Selected as Preferred Provider in Lexus Dealer Website Program

Fort Myers, FL (PRWEB) April 28, 2014

Haystak™ Digital Marketing, which provides digital marketing products and services for the automotive industry, today announced that it has been selected as a preferred provider in the Lexus Dealer Website Program. Haystak is one of only two website companies to achieve this designation. The HAYSTAK KORE360 website platform is innovative with fully responsive website design technology and behavioral targeted content, which were cited as key factors in the selection. As a preferred provider in the Lexus Dealer Website Program, Haystak now offers the 233 Lexus dealerships in the U.S. a selection of Lexus compliant website designs and digital marketing services through its HAYSTAK KORE360 platform.

Duncan Scarry, Haystak Digital Marketing founder and general manager, commented, “We are honored to be selected as a preferred website provider for Lexus. Lexus is a premium brand with an outstanding line-up of luxury vehicles and a terrific reputation for service. We look forward to helping Lexus dealers reach car shoppers in a streamlined website format, no matter which device consumers use to access Lexus dealers online. Our technical, creative and support team members are dedicated to partnering with these dealers to increase website performance, sales and market share.”    

The HAYSTAK KORE360 proprietary website platform was created in-house using the most advanced technology and lessons from thousands of top performing dealer websites, keeping in mind the ever-changing needs of shoppers who demand instant access to information anywhere. Haystak’s responsive technology automatically determines the type of device a visitor uses to access the dealership online and adjusts the site format accordingly. This makes navigation fast and easy, whether shoppers use a phone, tablet or desktop computer.

In addition, Haystak’s integrated behavioral targeting technology automatically customizes the display on dealership websites with the most relevant information for shoppers, based on the content they previously viewed on other popular automotive websites, delivering a truly personalized experience for shoppers.

For more information about the Lexus Dealer Website Program, visit http://lexus.haystak.com.

About Haystak Digital Marketing:

Haystak™ Digital Marketing provides digital marketing products and services for the automotive industry, including integrated dealership websites and powerful digital marketing tools. Haystak manages over 6,000 dealership websites and digital marketing campaigns across North America and Europe, including numerous publicly traded retailers and top dealership groups. A Google Adwords Premier SMB Partner and a Microsoft Advertising Authorized Reseller, the company’s excellence has also been recognized with the Automotive Website Award for the Top Rated Multi-Channel Marketing Platform and the Google AdWords Premier SMB Partner Award for Highest Customer Satisfaction. Headquartered in Fort Myers, Florida, Haystak is part of VinSolutions, which is wholly owned by AutoTrader Group™, a subsidiary of Cox Enterprises. AutoTrader.com®, Kelley Blue Book®, vAuto® and HomeNet® Automotive are also a part of AutoTrader Group. Visit Haystak online at http://www.haystak.com.

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