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Behind Google’s Success Lurks a Cult Advertising Phenomenon

Chicago, IL (PRWEB) May 8, 2004 –

Google’s enormous commercial success is fueled by an addictive cult advertising phenomenon that only serious web advertisers are privy to. Behind the innocently simple AdWords advertisements on the right side of Google’s search listings lies a fascinating game of arithmetic and human psychology.

“Google’s IPO is generating a huge buzz in the tech sector, and 95% of Google’s $ 961 million revenue is from AdWords,” says Perry Marshall, a leading expert on Internet advertising and author of The Definitive Guide to Google AdWords. “But the secret to Google’s success has been in the rarely-discussed nuances of their advertising program.

“Most people find Google AdWords to be tricky at first, and in highly competitive categories, even maddening,” says Marshall. “But after advertisers get past the initial learning curve, it becomes a fascinating, profitable and even addictive game. You could say AdWords has become a new entrepreneur’s sport, almost like video games and golf.”

Google AdWords gives Internet advertisers access to 100 million people, literally within ten minutes. AdWords has become the most important source of targeted visitors for tens of thousands of websites. And the ability for advertisers to target ideal customers with razor precision is the reason for Google’s remarkable success.

Consultant Perry Marshall is the nation’s leading independent authority on Google AdWords. Because he is not affiliated with Google in any way, he can provide a balanced, information-packed interview. He is available to discuss the following:

-Why Google’s unusual IPO and shareholder voting structure are absolutely necessary to keep Wall Street greed from destroying Google’s ingenious advertising system

-The cult phenomenon of Affiliate Marketing, and why it has been vital to Google’s success

-The fascinating and sometimes bizarre psychology of search engine advertising

-Why Overture, Google’s top rival, is having such a hard time competing with AdWords

Perry Marshall and his book have received critical acclaim from the media, web marketing publications and businesses around the world. He is a popular seminar speaker, his articles have appeared in dozens of magazines, and he provides an information-packed interview that will inform and entertain you and your audience. For additional information contact Perry at (708)788-4461.

CONTACT INFORMATION

Perry Marshall

Perry S. Marshall & Associates

(708)788-4461

http://www.AdwordsAdvertising.com

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