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Absolute Digital Media Responds to Growing Paid Search Budgets

(PRWEB UK) 23 July 2013

The article 10 Interesting Digital Marketing Stats Weve Seen This Week, published 19th July in Econsultancy, reveals that PPC now accounts for just under a quarter of the average business total marketing budget at 24%, followed by SEO (18%). The joint research with NetBooster also showed that 55% of respondents said they planned to increase their PPC budget over the coming year. It comes despite a recent study from Kenshoo which shows that average CPC remained higher in the UK than in the US at $ 0.51 and $ 0.41 respectively.

Handling the paid search campaigns of a variety of clients, the PPC department at Absolute Digital Media were interested to hear the latest news. A representative from the firm shares their thoughts on the importance of investing in digital marketing campaigns.

Its encouraging to hear that over half of respondents are planning to increase their budgets. Alongside this it is just as important to make sure your campaigns are being managed properly. At Absolute Digital Media, our Google AdWords Qualified Professionals take advantage of various features to improve keyword quality score, regular test ad text and adjust bids by analysing account performance to ensure bids are at their most profitable position.

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

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